Compelling website copy that gets you booked out.
Your website is so much more than an online home for your business.
It’s also your passive sales engine, bringing in clients quietly while you get on with doing what you love.
Are you ready to watch the bookings and payments rolling in?
If your answer to the above is “hell yeah”, then you’re ready for this.
Strategic Website Copywriting + Brand Messaging Package
The complete done-for-you package that converts your website copy into a sales engine.
BRAND VOICE STRATEGY CALL
A copy-focused brand strategy call that takes you through your brand personality and voice.
DREAM CLIENT PROFILE
Also known as the brand messaging strategy guide, your Dream Client Profile outlines your target audience, your brand voice, and your message house — so you can use this for every other piece of copy you’re ever going to write.
BESPOKE WORD BANK
Bundled with your Dream Client Profile is a bank of words and phrases keyed specifically to your brand and which we will be using in your copy. You can also hand this over to your marketing manager and social media team, so all your brand messaging is beautifully aligned.
SEO KEYWORD RESEARCH
A mindmap outlining the SEO keywords to target in the copy, based on your target markets.
Competitor Analysis Matrix
A comparison matrix that looks at your closest competitors and analyses their performance, which informs the copy direction.
strategic WEBSITE LAYOUT
Words are nothing without context. We strategically lay out the flow and conversion paths of the website, show you exactly where the copy goes, and suggest placements for images and lead magnets. This helps you visualise the copy in action.
TWO ROUNDS OF REVISION PER PAGE
Two rounds of edits per page of your website copy. All this will be done on a skeleton website that you can click and navigate through just like a real website, so you can experience the user flow for yourself.
WIREFRAMED, FULLY NAVIGATIONAL WEBSITE COPY
5-7 pages of wireframed copy all ready for use and primed for design. At the end of the project, you can simply hand over this wireframe in a single link to your web designer.
Investment: $2,740
Price is in USD (equivalent of SGD$3,630).
Payments are split into a 50% deposit and 50% prior to delivery of final files. For custom payment plans, please reach out to me.
Hear It From The Rest
Why don’t I raise my prices?
That’s Business 101, right? When your services are in demand, raise your prices.
Take a look at other copywriters and you’ll see an average price tag of USD$5k - $9k.
But that’s not me. I don’t want to work with the highest bidder. It’s more important for me to work with the right fit.
Businesses that make an impact. People whose voice I absolutely get. Strangers who become good friends.
I also want to stay available for businesses that really need it, like non-profit organisations, so I choose to remain affordable. That’s why you’re seeing a price tag that’s not inflated.
But I don’t write for just anyone.
Due to the number of inquiries I get every day, I only accept new clients who meet the following criteria.
You understand the importance of building good copy with strategy in mind.
You have a very clear understanding of the services you offer and your value proposition.
You’ve been in business for at least 1.5 years and have a clear idea of your target market.
FAQ
I already have basic copy. Can you polish it?
Good copy is built from the ground up, so “polishing” often becomes a full rewrite. It also still requires all the prep work, from the brand voice strategy call to the word bank. But if you’re looking at this option, you can go for an Intensive day which may be a better fit.
What's the difference between an Intensive and a regular website copy project?
An Intensive has a one-day turnaround and requires a minimum of only one day’s commitment, which is USD 1,470. We’ll assess the progress from there and decide whether to book a half day or full day next. Usually, a full website takes 2 - 2.5 days, but sometimes it only requires 1.5 days when there aren’t that many edits.
A regular website copy project runs on a turnaround timeline of 4-6 weeks and costs USD 2,740.
In both, you get the same deliverables.
Do I need to have a brand strategist/designer before I come to you for website copy?
Not necessarily, but it does help to have some idea of your brand direction or at least the image you want to portray. If you need recommendations for a brand strategist or designer, I can put you in touch.
Why is it in the criteria that I need to have been in business for 2 years and have a clear idea of my services?
The best copy has a crystal-clear voice, verve, and conviction. Those only come out when you are definite about what you offer.
I already have brand strategy done by someone else. Can we take that out of the package?
No — generic brand strategy is very different from copy-focused brand strategy. The latter focuses on your brand tone and personality, which I glean by talking to you and listening for your communication style, doing SEO research, and coming up with a word bank you can use in your copy. So I don’t write without doing the foundational work.
I don’t need that many drafts, or my website just has a few pages. Do you have a more suitable service?
I’d suggest the Intensive for this. In my experience, a website generally takes 2-2.5 intensive days. An easy-going client may approve the drafts quickly and it turns out to be just 1-1.5 days.